1/30/2007 Generating More Leads

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Generating More Leads

No one said the lending business was going to be easy. Oh wait, they did say it was going to be easy. When entering this business, most lenders were recruited by the promise that there are more leads than lenders. The sky is the limit; lenders will always have more leads than they know what to do with business. The first few months your closing deals left and right. But, after those months pass and your done milking your friends and family members for all the business you can get from them, you start a serious search for outside sources that will provide you with leads. You find various companies that are more than willing to provide you with leads, but at what cost? The cost is an arm and a leg. But at this point your getting desperate so you buy the leads which were very expensive and more than half turn out to be bogus leads, or leads that are out of date.

So where does this leave you now? Should you give up or perhaps you should start scouting people by standing outside of the local bank and approach whoever walks in with a large application package and bombard them with your business cards? Or you can always opt to pay $200-$500 dollars for a tutorial to teach you how to generate more leads. Sound pricey? Well, it should, especially since not only are you paying someone to tell you something you already know, but on top of that they are not even offering you any leads. Which is what you need!

Finally one of many late nights your up stressed out about finding your next lead (after all your salary is commission based) and in between dozing off and watching The Late Show you're also surfing the net for ideas. You come across a site, iBank.com, with a couple clicks of your mouse you register and have access to over 800+ leads. “Be still my heart”, you gasp, is this a dream? In that same sitting you buy 5 leads for a few bucks and instantly have all the leads information you need to close a deal, before you know it you have calmed yourself enough to sleep. The next morning you awake with a vague recollection of the previous night and your encounter with iBank.com. So you boot up your computer coffee cup in hand and you check the history of your computer. You click on iBank.com and you see all the leads that are just sitting there waiting for your response. As if finding a utopia for lenders, you will no longer have to worry about where to find your next lead. Who needs to go into the office? Not you, you have all you need on your laptop. Click, purchase, and in minutes you are on the phone with the ideal lead you want. You have their entire application in front of you on your laptop, no paperwork, no hassle; it’s just you and the client now. All you need now is to use your negotiating skills and close those deals.