12/26/2006 Commercial Direct Seamlessly Connects to Small Business Owners

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Commercial Direct Seamlessly Connects to Small Business Owners

Commercial Direct teams with Credentrust Software to help small business owners get fast funding

Commercial Direct®, one of the nation’s leading commercial lenders and a subsidiary of Bayview Financial L.P., has signed a contract with Credentrust Software Inc., which will develop a system that will enable Commercial Direct® to seamlessly connect small business owners with this commercial mortgage based company.

This HTTP request will allow Commercial Direct® to securely pass data to the Commercial Direct CRM system through the Commercial Direct API,” said Brooke Kline, director of Credentrust’s IT department and one of the chief architects of the system. Commercial Direct Representatives can now interact with Credentrust customers instantly, allowing the highest level of customer service possible.”

Kline expects the upgrade will have an immediate and long-lasting impact on the company’s work flow. Kline points to the system’s seamless integration, which is based upon commercial direct lending criteria. When the system is in place, a seamless integration of new commercial mortgage prospects from Credentrust’s search engine to Commercial Directs' CRM systems will maximize and support the mission of both companies, which is to simplify, streamline and standardize the commercial lending marketplace. But, and maybe more importantly, this system will dynamically filter new customers in real time.

Commercial Direct® is dedicated to meeting the requirements of small business owners and real estate investors with financing needs ranging from $100,000 to $4 million. The company makes the process easy and familiar to the borrowers, especially now with the new software from Credentrust. Commercial Direct® focuses only on commercial mortgage lending therefore allowing them an in depth knowledge of the small business financial mortgage needs. Their six core business units are loan acquisitions, commercial loan originations, structured finance division, 1031 exchange services, real estate investment division and the Bayview Loan Servicing, LLC.

Commercial Direct® headquartered in Miami, Florida has 1,600 employees and $10.5 billion in assets.

“Today, the owner/buyers of commercial real estate that need a mortgage under a million, is an inefficient, time consuming and costly process for all the parties,” said Tom Markel, chairman and CEO of Credentrust Software. “Borrower and lender are now connected to each other instantly in real time. No paper, no faxes or postage which will result in faster funding, lower costs and reduced waste. Everyone wins.” Markel expects a long-lasting relationship with Commercial Direct® and thinks this system is the future of how loans will be processed.